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HD - Environmental Corporate Video - Marcel Laurin

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Published by Smooto in Travel & Places
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Fondation Hydro-Québec pour l’environnement (FHQE) The mandate was to raise awareness of the Foundation and drive traffic to their web site. Using a mix of conventional and unconventional tools, Frederick first produced and directed a one-minute vignette for each of 5 of the Foundation’s projects, along with a five-minute video on the Foundation itself using the Red Digital Cameras. These aired at the Montreal Biôdome and as interstitials on various TV networks. A second component was the development of an entire social media web platform to share best practices and engage the community in the Foundation’s initiatives.

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